Bending the rules for the sake of art?

I will be the first to admit that my knowledge of grammar is not polished. However, it does allow me to construct sentences that make sense…unless I get into “ramble mode”. That’s when, even I tend to cringe at how convoluted my sentences can get. I can’t help it…most times. That’s the way my mind works. It’s not only a monkey but a contortionistic one at that.

Writing is an art. Using words is an art form. It’s an art that we all have talent for. Some more than others, depending again on the reader of said words.

Creating taglines is another form of using words as an art form. Something catchy. Something to make you ponder. Something to make you curious. Something that I guess, ultimately drives sales.

Grammar helps wordsmiths ensure that what is written makes sense. Grammar has its place. But sometimes, rules tend to stifle. It restricts the imagination.

Someone posted an interesting question in one of the Facebook groups I belong to.

He spotted a tagline for Volvo and asked this question, “Is this grammatically correct?’

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Shouldn’t it be – Made in Sweden or Made by the Swedish?

That was the poster’s next question.

Again…not anywhere close to being a grammar expert. I do agree that it isn’t (really) grammatically correct. I mean, the country didn’t make the car, did it? A country is a country. Something is made in a country or by its people.

Someone commented that it depended on the context. Some brought up that “Made by Sweden” was a tagline that Volvo used in international markets and have done so for some time.

To me…it just made complete sense.

My comment:

Made by Sweden is indeed a smart tagline. It gives one the impression of…Volvo being intrinsically (I think that’s the word I want to use..lol) Swedish. It’s made by the country..and contains everything that is Sweden..it’s like when you own a Volvo you are driving Sweden…Swedish art, Swedish design, Swedish technology, Swedish air, land..trees…just everything that makes Sweden…Sweden.. (not sure if I’m making sense to anyone else but that’s the feeling and the imagery I get when I see, Made by Sweden)

So, yea.

That’s when in struck me. Sometimes, we are so focused at making sure that all that i‘s are dotted and the t‘s are crossed, that all the words follow the rules, we miss the mark.

We miss allowing allowances to allow our imaginations to take flight. We miss the chance to get our minds wondering and maybe, wandering?

And, maybe this is something that I “saw” because maybe…this is something I need to see in my own life?

Remember that book I bought…the one by the “third Manson”?

Yea…I’m just going to blame that book for this feeling of feeling somewhat, kind of there but not really, completely at a lost..about mostly everything.

I’m just about done with the book and a review shall be attempted, hopefully a review that does not confuse you and me, too much.

PS: I am really quite happy with myself for managing to post a decent length post, post-Nano Poblano 2017. The last two times I attempted blogging a post every day for 30 days, I disappeared from the face of WordPress for a good half to one year or maybe longer. Ha!

 

10 thoughts on “Bending the rules for the sake of art?

  1. Totally agree with your thoughts about grammar and there must be some kind of flexibility when it comes to creativity/art because “Made By Sweden” is a play on words, invoking a very clear set of values, ideals, images and emotions. My own personal opinion is that if ‘proper grammar’ completely stifles the flow or ruins the nuances of a piece of art/writing (and makes it completely generic, which is a terrible crime in itself) then there has to be a compromise put in place. Brevity has to be considered when it comes to slogans, quotes, etc and this example you have shared is one that has done wonders with the small number of words it has used to invoke such imagery with the brand.

    I think the Volvo one is an excellent example because it is not a mispelled word or atrocious grammar, it is just the phrasing of the language they use that gives them a very unique quote that can still be read as intended 🙂

    Liked by 1 person

    1. Yes! Sigh, I wish I had such a grasp of words or the language as you and so many of the bloggers I know do. Half the time when I try to explain something, I thoroughly confuse the listening party and myself as well..hehe

      Like

  2. I’m not a grammar nazi. I also think there are some simple rules that should be followed and other than that, one should use her/his imagination to create the sensation of a “good read”. But, punctuation is important 😀 Let’s eat grandpa ( the grandpa must have fainted hearing that proposition of his grandchildren) and Let’s eat, grandpa — the comma makes a huge difference. 😀

    I’m totally with you on that “Made by Sweden” thing.

    Liked by 1 person

  3. I think your interpretation of the Made by Sweden line is exactly what they want you to think.Though I have to admit I think the line is a bit strange, so that probably prevents me from getting past its strangeness to get its intended message.

    Liked by 1 person

  4. Catchy phrase and certainly got us talking about Volvo and Sweden. In marketing, they succeeded in the first step – awareness.

    See, grammatically, my sentence is incorrect – but you got the message (I hope) 🙂

    Liked by 1 person

    1. Ok, remember the “wallaby writer” post where my grammar isn’t as “powderful”? Well, I’ve read your comment three times and can’t really see anything grossly wrong with the grammar..ahahahahahahah.

      Liked by 1 person

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